I specialize in representing buyers of new homes in Jacksonville Florida, providing expert guidance, strategic negotiation, and true advocacy throughout the process. With more than 20 years of experience as a Vice President and senior executive with national home builders, I bring an insider’s understanding of how builders operate—from pricing strategies and incentives to contract terms, construction quality, and timelines.

Unlike working directly with a builder’s sales team, my clients have dedicated representation focused solely on their best interests. I help buyers navigate builder contracts, evaluate lot premiums and upgrades, negotiate pricing and incentives, and avoid costly mistakes that are often overlooked in new home purchases. My background allows me to anticipate issues before they arise and ensure my clients are fully informed at every stage of the process.

My mission is simple: to help buyers make confident, well-negotiated decisions when purchasing a new home. Whether you’re building from the ground up or purchasing a move-in-ready home, I provide knowledgeable, professional representation designed to protect your investment and deliver a smoother, more successful buying experience.

What I offer buyers:

• Exclusive buyer representation for new homes
• Expert negotiation with builders and sellers on price, incentives, and upgrades
• Builder contract review and guidance
• Insight into construction quality, timelines, and warranties
• A strategic advocate who understands the builder’s playbook

Whether you’re buying or selling a home (or both), your success hinges upon the expert advice and services provided by your real estate agent.

I’m committed to providing my clients with professional services based on my experience, knowledge and skills.

I’ve filled this website with tips and resources to help you quickly understand what you need to know — and how I deliver the services designed to meet your needs.

If you’re selling click here to learn more about the process and how to ensure your property sells quickly and for the highest price possible.

If you’re buying click here to discover how to find your next dream home and get it, without overpaying.

I’m the agent who specializes in this local market – and has the reputation for putting you, the client, first. Any time you want information on the market or are ready to buy or sell a property – contact me. There’s no obligation.

I’m looking forward to learning more about your needs and goals.